We are living during a time of culture change. Remember this day, this Summer, as when ebooks and books lurch to a tipping point. This author interview from J.A. Konrath's blog A Newbie's Guide to Publishing is an intriguing illustration. In this case it looks at the evolution of print media (books) to eBooks from one author's perspective.
It's also a slice of life about the Change process, from idea to implementation, to CULTURE Change, and then Permanence.